The Ready Brek effect takes off in Fermanagh schools

from BBC News website

A new approach to road safety

Reflective clothing built into their school uniform

Most school uniforms are usually made with dark colours, often black. The re-designed clothing is making pupils brighter than ever.

Three schools in County Fermanagh have introduced the new uniforms, after a double tragedy when two teenagers were killed walking home from school.

It has been described as the ‘Ready Brek effect’, a reference to the 1980s breakfast cereal advertisements which showed young people walking to school with a permanent afterglow having eaten the cereal. –

reports Mark Simpson of the BBC

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